"Creativity is the transformation of energy — a thought made visible.” - Albert Einstein The creative process is not merely a moment of inspiration; it is a transitional journey from the seemingly imperceptible to the visible - from idea to form. Every design work, every visual structure begins with an impulse: a thought that is not yet complete, but already holds potential. The designer transforms this impulse into reality through an understanding of form, color, proportion

“Proportion is the most beautiful harmony.” /Pythagoras/ Foto: Laura Kalvāne Form functions as a fundamental element of structural and visual organization - a systemic code that defines spatial logic and the organization of human perception. It cannot be reduced to an aesthetic choice alone; it is a conceptual system that reflects regularities found in nature and the principles of human cognitive processing. Historically, universal proportions have been described through the

“Everything that surrounds us influences our consciousness.” - Johann Wolfgang von Goethe Foto: Laura Kalvāne Design as a System of Communication Every visual element carries an energetic and informational message that shapes human perception and emotional response. Color, form, and proportion are not merely aesthetic details - they create a vibrational field that interacts with the human mind. Scientific research in psychology and neuroaesthetics demonstrates that the huma